Search Engine Optimization
Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts

How to Track Outbound Links With Google Analytics

May 12, 2016 3 Comments

How to Track Outbound Links With Google Analytics



How To Track Outbound Links With Google Analytics - The success of a blog / website can be measured through several parameters. There are 3 statistics in google analytics that will help you create better content. can you One of the parameters that can be used is to know how many outbound links are clicked by visitors.

What is an outbound link? The term outbound link refers to a condition where the visitor takes action, that is, in the form of a click, on text, image, or an advertisement that is running. You may have been on an article page then look at the links recommended by the webmaster or blogger in question then you click the link provided in the article.

For affiliate marketers using outbound link tracking techniques is very useful to know how many visitors who leave your blog or website and to the link you recommend.

After you install the tracking code you get on google analytics dashboard do not forget to include the following code:


The above tracking code function is to track every outbound click on your blog / website.

Event is a separate tracking used to find out how visitors are interacting with visitors with web pages or apps. By using this event command you can track the download page, click on mobile device ads, gadgets, flash elements, and video playback.

To use this Event tracking you are required to create commands
  • category
  • action
  • label


For example I want to know if there are prospective buyers of products that I sell. The category I set is the outbound link. For the action you can create with the name of the click, then the label is the url address of the affiliate product.

For Event reports you can see in google analytics that is in the Behavior menu.

Note to you: The above code (event tracking) is not placed in the basic analytics code snippet. But you have to put it outside of the basic analytics code.

Additional notes: You must add the transport command: beacon in the tracking code above. Why? According to the guidelines of google analytics, when visitors interact with the link you provide the javascript code from tracking will be stopped. Transport command: beacons will provide a solution to that.

That's how I track outbound links with google analytics that I can share. I hope this helps.

10 On-Page SEO Tips

January 26, 2016 Add Comment

10 On-Page SEO Tips


Search Engine Optimization or SEO abbreviated has changed significantly in the last few years many changes have been made by Google in their search engine algorithms (I did not include Bing and Yahoo! search due to their lack of users in Indonesia). When you go into 2015 and see the organic traffic growth of your website, what will be the most important for you to use for on-page SEO?

On page SEO


Here is a list of on-page SEO techniques that you may already use but are still an important item by 2015 and also some new developments in SEO that you should consider in your strategy. Include These On-Page SEO Tips In Your 2015 Strategy:


Optimize Your Site At Around One Keyword Or Topic

The days of " keyword stuffing " or the buildup of keywords on a site have indeed passed, but you still need to keep your site pages optimized around one central idea and keyword. Keywords will appear on important elements on the page such as page titles, heading, alt text images, and naturally across the page copy, but you still have to ensure the consistency of each keyword to be read by humans, not search engines. Web sites built on keywords for search engines are just waiting for their destruction.


Remember That Keywords Are Important But Not Verbatim

Given that Google announced in 2014 that their paid search service, AdWords, no longer relies on exact keywords, but also co-varieties of keywords, it is likely that the same applies to organic searches, even though it has not been explicitly announced. Keywords no longer need to be exactly the same variations as they appear in the keyword tool. For example, plural keywords, "inbound marketing tactics," are equivalent to "entering a marketing ploy" in a single form with ADWORD's new targeting strategy. Also, even if a searcher misspelled, Google will still help them find your website even though keyword variations are optimized on your site.

URL Structure Should be Short, Descriptive, and Help To Group Your Website

URLs are one of the first things search engines use to rank pages, which is why it is so important to make your URL easy to crawl. You can do this by keeping the short URL (this is also useful for UX), aligning it with page and keyword topics, and ensuring that URLs help you to categorize your site pages.

Recommended by Seorank Newbie for you: Learning SEO: Meta Description Tag.

Optimize Page Title

A title tag used by search engines to display pages in search results and can also be found at the top of your browser. The title tag tells the search engine and searchers what the page is about. Since Google will only display between 50-60 characters in the title tag, you should keep the title tag under 55 characters and try to encourage people to click with an interesting copy. You should also place keywords or topics towards the front of the title.

Make the most of Heading Tags

Title tags should clearly tell readers and search engines about page topics. A search engine is able to identify the post when it is marked with text bracketing within the page's HTML (Note: If you have CMS or COS like Hubspot or WordPress, this is usually encoded in the background). Title tags help inform search engines the importance level of content by using also <H2> and <H3> tags. You can check the current title tag of your site by looking in HTML view.

In addition to what you should do with title tags, you should also avoid some things including:
Avoid using generic terms like "Home" or "Product"
Do not put important information that you may have as an image.

Optimize Image Alt Text

While you do not have to hide your title tag in photos, you still have to give search engines more chances to link to your website by adding keywords on alt text images and filenames.

Grow Natural Links

Google continues to use natural, quality inbound links as a major ranking factor. By 2015, you should monitor inbound links to ensure that they continue to grow and that inbound links come from quality websites.

Increase Site Speed

Site Page Speed



Since 2011, Google has made it clear that the speed of material sites in search rankings, and today, with greater emphasis on the user experience than ever, site speed will continue to be an important ranking factor. Users do not like to wait, and we become more and more accustomed to load times, which means your site will be left in the dust when users have to wait. There are several important things you can do to speed up the site speed:

  • Speed ​​of test sites using Google or built-in CMS tools like used in Hubspot
  • Make sure your web server can handle your company size and website of your needs. Overloaded web server can slow loading time.
  • You may also find that one of the following causes is slowing down:
  • Video or embedded media
  • Using multiple images
  • Uncompressed images to minimize pixels before uploading
  • clunky coding
  • Using lots of plugins
  • If you suspect anything above causes slow load times, you can find experts to help clean up the site or minimize their respective usage.


HTTP Vs. HTTPS: Why They're Important

With a huge push to make the web a safer world, Google has begun to emphasize the importance of using HTTPS. While many sites traditionally run on Hyper Text Protocol (HTTP) transfers, Hyper Transfor Protocol Secure (HTTPS) ensures that the website is encrypted and can not be hacked. With Google beginning to test the water in using HTTPS as a ranking factor, it will be important to secure your website with HTTPS by 2015.

Implications of Mobile Search

With nearly 40% of the organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites will rank better with Google. To make sure your moves are optimized, you should avoid common mistakes portrayed by Google including corrupted redirects, only 404s phones, media, and slow mobile phone load times blocked.

While it may feel like Google is trying to make our work as marketers go more difficult, they end up wanting to provide the best user experience, which should be the goal of your site as well.

How To Use Social Media To Boost Your SEO Campaign

October 15, 2015 Add Comment

How To Use Social Media To Boost Your SEO Campaign

Social Media - Boost your SEO

SEO

Search Engine Optimization (SEO) has become something synonymous with content marketing techniques. Because you need quality streams, content is optimized as the fuel of your SEO campaign, but many web owners and SEO practitioners focus too much attention to develop the best content. Unfortunately they forget other techniques to run SEO that should be considered if you want to maximize the results obtained.

Social media is sometimes seen as a separate entity, thus requiring a separate strategy. Although it can be used separately, it is better if you use it in line with your SEO strategy so that you can get the best of both worlds. With certain social media strategies, you'll be able to increase your brand awareness through social channels and simultaneously increase the authority of your domain, which will take you to higher rankings for user searches of all varieties of keywords.



Building Your Followers

One of the factors Google is considering for the following domain authorities you have on your social platform. As a simple example, if your brand has 10,000 people like on Facebook and 10,000 followers on Twitter, you will have higher authority and higher search rankings than the same brand with 100 likes and 100 followers. Build your following by regularly submitting interesting material, and attract your audience directly by responding to their comments or opening public discussions. Check for updates several times throughout the day, and become a personality to attract more people.

A cautionary warning : Google is able to know when you share articles in real time and when those links arise from spammers' accounts. Do not bother paying people to gain followers; which does so by filling your audience with bot accounts or fake profiles, which is more dangerous for your online reputation. Keep building your audience naturally, even if it takes longer.

Do not Forget to Share Your Content

Social media is also a perfect opportunity to expand the reach of your content. For example, if you write a new extended blog post about a news related to your industry, you can get it in front of thousands of new eyes just by sharing with your followers.

The first benefit to this is obvious; You will get more attention and get more traffic to your site. This is a good thing, but only the peripheral benefits of SEO (by making your site look more popular). The more direct SEO benefits are that it will encourage more people to be aware of your content, and link to it on their own sites. That Link diverse pools will pass through the authority for your domain, giving you the power of dozens of links without the time it takes to build it manually. 

SEO Tips for Bloggers

August 05, 2015 1 Comment

SEO Tips for Bloggers

SEO tips for bloggers


On-page and off-page Optimization in Blogger
  1. Alludes to improvement of your real web content including your HTML code, your content, and in addition realistic substance.
  2. Off-page advancement, be that as it may, manages things like backlinks (hyperlinks indicating your webpage from different sites, applications and systems).
Write SEO friendly post title in Blogger
Post titles are imperative for SEO. They truly are since they are arrangement producers or breakers. At whatever point you compose something, ensure you give legitimate consideration regarding the post's title. Make your titles straightforward, charming, elucidating and guileless so individuals may recognize what is this about and what's in store. A shockingly better approach is to wear searchers shoes while giving a title and think how might you Google it on the off chance that you were searching for substance like this. Likewise, remember to incorporate watchwords in your title and hold it under 70 characters (or web crawlers would trim it before looking).

Write high quality and unique contents in your blog
In the event that you think "contents" isn't critical for SEO, reconsider! Your substance is the most imperative piece of your site. While composing, don't duplicate glue from somewhere else, don't stuff it with catchphrases alone, don't shell it with pictures and sight and sound records and don't compose any lesser than 300 words. These all would influence your appraisals inadequately.

Along these lines, compose unique, use catchphrases in situations as opposed to straying them around (as I didn't utilize SEO here, SEO there in each next line), use pictures where they suffice and ensure you name them appropriately to show up in picture list items, i.e. a picture with the "image.jpg" name could never show up in the picture list items however "my-name-is-unitedcolleges.jpg" would. The best would be to utilize content substance and wrap them appropriate in HTML labels like <H2></H2> and so forth (web indexes likes content thus). Likewise, ensure your blog entry's length is some place between 300-500 words - traverse is fine yet lesser isn't.

Select right keywords for your blog
Catchphrases are terms that others may use to scan for your substance. While watchwords are essential for SEO, don't go on and stuff your site with catchphrases. This would make your substance seem like a spam to creepy crawlies, who might disregard it hereafter.

Perfect is that once you have picked your title (and incorporated your catchphrase in it, as I have included watchword SEO in title above), use it in page URL, in your beginning and completion sections, and additionally in article body where required without sounding clumsy. Moreover, you may interface it utilizing stay content to applicable assets all through site.

Use proper Meta Tags in Blogger
On the off chance that we had been living in early piece of 21st century, meta labels may have done all the SEO for your site. Unfortunately, we aren't. Google and other web crawlers have long left utilizing meta-labels for discovering webpage data. Subsequently, on the off chance that somebody lets you know meta-labeling is all you requirement for your locales SEO, let them know it isn't.

By the by, it's vital that you utilize your watchwords in your meta-information. A few topics as of now do that for you, on the off chance that they don't (you can watch that utilizing page source or utilizing view source code from program), don't sweat. You can utilize outsider modules like All in One SEO Pack and Scribe.

Create Backlinks for your blog
Make others discuss your webpage and share your substance on online networking destinations or their sites. It shows signs of improvement if some way or another locales with high evaluations join back to your site. This makes bugs feel that you are somebody vital that everybody nowadays is looking at, bringing about improving your appraisals significantly.

Visitor posting is another great methodology for that. Remark on different destinations, make companions with bloggers (best in business) and make them remark at yours. These modest seemingly insignificant details do make a difference a considerable measure, bringing about upgraded SEO of your site.

Hyperlinks or Links are vital from SEO point of view. You can utilize them. Join out to different locales, systems and posts, or even to your past posts (additionally called inbound or backlinks) utilizing grapple component with catchphrase.

Compose Often in your Blogger's blog
Locales with new substance consistently, or twice thrice a week have still far superior appraisals than the individuals who post each fortnight. A superior approaching substance recurrence makes bug go to your site routinely, bringing about better evaluations and improved SEO.

Is it accurate to say that we are done then? Indeed, believe me - your locales rating is in your grasp, not in Google or Yahoo. SEO is just about doing things flawlessly and in a modern way. Walk your site these 7 stages for a quality SEO and you will witness the distinction yourself at Google, if no spot else.

How to Boost Page Rank and Engage More Unique Visitors

August 05, 2015 Add Comment

How to Boost Page Rank and Engage More Unique Visitors

How to Boost Page Rank

 
Hello Everyone, nowadays i will tell you some recipes basically my own secret formula for website traffic strategy on how to boost page rank and engage more unique visitors.

Most of we, has spent a lot of time on blogging or writing useful content then make some SEO to optimize them on the blog but in same time we just saw a blank space at analytic. Here is i tell you the secret recipe that will boost your content page rank more engage to your visitors.

  1. Write more. Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week.
  2. Promote with social media. Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.
  3. Write better titles. The titles for your blog posts are almost more important than the content itself. That's because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.
  4. Know your niche. While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you'll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.
  5. Include photos. Studies have shown that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site. Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, locate royalty-free images from a site like Clipart.com.
  6. Incorporate keywords. Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post. Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page and also as part of the page link. Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.
  7. Incorporate links. When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the company you mention may also notice your post and link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they're looking for.
  8. Add social sharing buttons. At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. Make it easy for readers to spread the word. Retweet past content. We aren’t all looking at Twitter at the same time, so when you share a new blog post link, the majority of your fan base won’t see it the first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.
  9. Invite guest contributors. When others write for your blog, you add more content that you didn’t have to write yourself. As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.
  10. Add video. Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.
  11. Invest in promotion. If you believe your audience is spending time on Facebook, occasionally invest in sponsored posts. For as little as $10, you can “Boost” a post and increase its reach significantly.
  12. Conduct give-away events. Create fun theme days such as “Free Book Fridays” where your readers can win a prize by submitting a comment or sharing your link via social media. You can provide prizes yourself or invite companies to donate or sponsor these promotions.
  13. Write guest posts. Locate other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.
  14.  Cross-promote to your mailing list. Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.

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