How to Track Outbound Links With Google Analytics

How to Track Outbound Links With Google Analytics

How To Track Outbound Links With Google Analytics - The success of a blog / website can be measured through several parameters. There are 3 statistics in google analytics that will help you create better content. can you One of the parameters that can be used is to know how many outbound links are clicked by visitors.

What is an outbound link? The term outbound link refers to a condition where the visitor takes action, that is, in the form of a click, on text, image, or an advertisement that is running. You may have been on an article page then look at the links recommended by the webmaster or blogger in question then you click the link provided in the article.

For affiliate marketers using outbound link tracking techniques is very useful to know how many visitors who leave your blog or website and to the link you recommend.

After you install the tracking code you get on google analytics dashboard do not forget to include the following code:


The above tracking code function is to track every outbound click on your blog / website.

Event is a separate tracking used to find out how visitors are interacting with visitors with web pages or apps. By using this event command you can track the download page, click on mobile device ads, gadgets, flash elements, and video playback.

To use this Event tracking you are required to create commands

• category
• action
• label

For example I want to know if there are prospective buyers of products that I sell. The category I set is the outbound link. For the action you can create with the name of the click, then the label is the url address of the affiliate product.

For Event reports you can see in google analytics that is in the Behavior menu.

Note to you: The above code (event tracking) is not placed in the basic analytics code snippet. But you have to put it outside of the basic analytics code.

Additional notes: You must add the transport command: beacon in the tracking code above. Why? According to the guidelines of google analytics, when visitors interact with the link you provide the javascript code from tracking will be stopped. Transport command: beacons will provide a solution to that.

That's how I track outbound links with google analytics that I can share. I hope this helps.

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