How Google Works and How to Make Search Engine Optimization (SEO)
What is SEO? SEO is short for search engine optimization. This term is usually already very familiar by experienced bloggers. But for those who are new to blogging and want to have more people read the article, this term is certainly still unfamiliar.
I was confused how to create articles that have been published on the website search can be read by many people who are looking for information on google, bing, or yahoo. It takes time to learn how search engines work and also maximize the technical aspects contained in the website so that when searched by people through search engines above, our website can be a direct reference by the search engine.
So the article about SEO is hopefully can complement the various articles that have appeared when you are looking for information about seo.
Search engine optimization (SEO) in the Indonesian language translates to search engine optimization. In other words optimize the ability of search engines to blog that we manage can appear on the first page of search engine search results.
Search Engine or search engine is a site that has a database in the form of blog or website address, article snippet and title of article from blog or website. What happens if the blog you manage you never register to google search console? Will you get a visit?
Search engines are not the only way your first visitor can go to the blog or website. Now with so many social media sites, search engines like google get their rivals. Unlike the case before social media developed by mark zuckerberg and his comrades search engine becomes the only tool for your blog to be known by people.
In order for a blog or website listed on google you only need to register sitemap or blog map or website only. By registering a sitemap to the search engine database (google, bing, yahoo, yandex, etc.) the site you create will have the opportunity to be visited by people from all over the world.
Related Article: Your Sitemap Sees Like a html Page. Use Official Sitemap Formats Only
If you think registering a site map to the search console then suddenly your blog gets visitors then your assumption is wrong. Every day there are hundreds and even thousands of blogs that have been published by people around the world. And the topic of the blog that you think just got you was also thought out by others. Because of the large number of blogs and websites that sign up as well as the uniformity of topics discussed there is competition.
This competition can be viewed on the search results page. When you type the word Search Engine Optimization (SEO) in the search box then we will see what the competition is going on. If you as a visitor you may not realize that for the keyword had google already has 15 million more website address that has keyword Search Engine Optimization (SEO). Of the 15 million addresses of websites listed in Google's database google only displays 10 websites and blogs that they think have content intended by users on the first page.
As a visitor searching for information, will you browse all of the Google search results pages to find what you want? The answer can be yes, can not.
I personally search for information and find answers to my problems on sites that I find at the top of the list so I will not spend my time and energy exploring other search results. (Unless I want to find material to write)
That's the benefits of seo that I will discuss in this article. The function of SEO in my opinion and what I experienced is to make a blog or website get the top or minimum place on the first page of the search results. If your blog or website appears first page and is in the top position then the possibility of visitors to come to the blog or website that we have will be greater.
How SEO Works
The most used site by people in this world when searching is google.com. For the United States alone google sites used by 68% of internet users compared with other rivals. So bing.com, yahoo.com, and others have to share the remaining 32% portion. Therefore when you learn how to work seo it's good you take referrals from Google SEO Basics.
In general google (and other search engines) have three ways of working that is
- crawling
- indexing
- presentation
I try to discuss one by one how google work as has been submitted by this site in their official website.
Crawl
As I mentioned earlier when a website appeared, the managers register the site to google webmaster. After registering the website address concerned the admin also register the website map. When the site map and site address are registered, google software called google robot does its job to crawl the website.
Indexing
After crawling the contents of the website from above <! Doc type html> to bottom </ html> then the information obtained during crawling is then sorted through several categories that have been prepared.
How google makes the categorization until now no one knows. The parameters used by google this remains the secret of their kitchen and although there is already assumed what kind of parameters that work this secret still not opened by google.
I think the category that google prepared in the form of words and phrases instead of html tags. Even with voice search any word is the key of google technology to present search results. For more details you can see the article from master blogger.
Maybe my assumption was wrong. You can also assume how google seo work through little information about how the google robot works in Google SEO Basics.
Presentation
After crawling and indexing then the google robot will present the data in accordance with the desired by the user. The information that the google robot thinks closest to the information the user wants will appear on the search results page.
If one day my blog is on the first page of search results but the content of this blog does not match what the user is looking for, google will downgrade this blog from the search results page. The indication of the blog or website is not in accordance with the quality that the user wants to know google from the ratio of click through or visits to the site from google site, how long the visitor is on the blog page or website and how many percent the ratio of involvement to blog or website.
It means this. Example of a person looking for how to work and how to create search engine optimization (seo) . The goal of course knowing how search engines work and how to optimize the work of search engines on the blog. According to google at that time my blog is most relevant to meet the desires of its users, then google put my blog on the first page of search results and in the top position.
Visitors then come to my blog. But apparently the information he wanted was not in the blog, then the visitor was then pressed the back button browser and switch to other recommendations google. Activities like this provide a signal to google if to search information how to work and how to make search engine optimization (seo) my blog is less relevant. As a result at the same (probably) time when there are other visitors looking for the same information google will lower my rank from top to bottom.
How to Make SEO
Once you know how to work google seo, you will more easily understand how to create seo to increase the existence of blog / website. (to be continued, sorry calling duties) Topics on how to make seo has a lot to write either with the technique of scrapping or really from his own experience. You can take all the tricks and practice them for your blog.
I myself when the early start blogging activities do not care about this seo. Likewise seo techniques are used. For me to have a blog and write in the blog alone has made me feel more than the average person. Gradually I was interested in the topic of search engine optimization, especially after the application as an adsense publisher received.
So I suggest for beginner bloggers who are still weighing up to use seo on blog immediately begin the application of this technique. As an initial step in using the best seo theory techniques is to read the search optimization guide from google .
Google guidance is very recommended I recommend it because implicitly google gives the secret how google seo robot work when someone is looking for information through the site.
Unique and Accurate page
title Your website title or article page or static page should use text. This is useful for visitors as well as search engines. For example I am looking for information about search engine optimization (seo) in google. After pressing the search button then I will get some sites that contain information about the information I am looking for. The form of information on the google search page is just a snippet of titles and articles.
The article page title must also be in the html element tag <title>. For those of you who have not learned how a website or blog is created should start learning. Title tags in HTML are <title>crawled by google robots and neither blog visitors nor blog managers can figure it out. Try to see the source code max max monroe website that I take as an example in the picture below
- Use the meta description tag
- Easily crawl and URL structure
- Create easy navigation for humans and robots
- Create a good anchor text
- Optimize the use of images with alt tags
- Use the appropriate Heading
- Use robot.txt effectively
- Use the rel = 'nofollow' attribute well
- Use mobile-friendly templates
- Promote correctly
- Take advantage of webmaster sites (google search console)
Conclusion
The advantage of SEO that you can feel as a blogger is the number of visits you get. If you are sending a message then the message will reach the person you are going to. If you are an adsense publisher then a lot of traffic means the increase in income you will get.
0 Komentar