Social Media role: New Business Era
Here’s a lot of reason as to why a company needs social media marketing and it will depend on different factors like company profile, the products, and the customers that it is catering to. As the days go by, I would say there is also an increase when it comes to the importance of social media marketing that is very effective for most companies.
Facebook, twitter, LinkedIn, MySpace, tumbler etc are some useful social media marketing sites
If you're wondering if social media marketing is right for your business, the verdict is in … social media is a great way to drive repeat business and to attract new customers.
Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT participating in social media is no longer an option. In many ways today’s social networks represent the new discovery engine. Consumers and business decision makers are sending their friends and colleagues to websites they like through their browsers and desktops and, increasingly, their mobile devices.
According to eMarketer, more than 1.4 billion people worldwide will use social networks. Although the global audience is massive, it is by no means unified, they caution. It’s clear that companies of all sizes need to embrace a social media strategy because what our connections are doing online will drive your customers’ behavior more and more. What still appears murky for many, however, is exactly where to start.
Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly.
Failing to follow social media best practices could actually dampen your online presence and brand sentiment.
Using social networking website is a very popular way to make contacts and get leads and potential customers for your business. Creating your own groups can also be useful as you can organise your online business in categories like products to sell, how to get leads for your business and so on.
Post blogs; Write articles; Join forum discussions; Join and create online groups; Upload photos and videos; Post on your wall or timeline.
Making contacts with the same interests is easy. Just do a search for related keywords of your choice, or by Country and find like minded new friends to make contact with. Hook up on SKYPE or use the online social network chat that comes free with your membership.
Social media has become this significant part of our modern civilization. This world of social media gives scope to everyone to express and share ideas, thoughts and feelings, who want to be the part of it.
Most importantly, BE SOCIAL. Be a REAL person when you post and when you talk to people. Social media is quickly becoming an extension of many customer service departments. Businesses active on social media networks know social media is a two-way street and understand they can’t control what’s being said; but they can build their relationships with customers by interacting with them online, while also helping to build their brand.
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