Computer Technology Blog: Advertising Network

Adwords : Google ads network king

Adwords : Google ads network king

Internet marketing is the buzz in business today. Be it a major company, a small firm or an individual website owner all wish for online presence. There are many options to achieve presence on the Internet but search engine optimization and Adword are most preferred.

For business owners and the well to do I would suggest use both. The search engine optimization is a time consuming process hence in the initial stages you should take help of paid campaigns. Once your site starts ranking well you can reduces your budget for paid ads.

Website promotion exercise leads to positioning in SERPs on targeted keywords. This is also know as organic search and is visible on the center of the page. Google Adwords are placed at the beginning of the result page usually in a light pink background.

Adwords is a well organized and effective marketing campaign. The system is totally automated and delvers your ads on targeted search term. Seo is part of Internet Marketing campaign and can be extensive. It is a cpc campaign and charge is to be paid per click. The per click charge depends upon your bidding and hence certain level of expertise is needed. By controlling your bidding you can control your ad cost.

Here is where search engine optimization plays a role. If your seo campaign has been successful and your portal ranks on many keywords that means traffic. Using Adword campaign effectively you can take greater benefit.. If your site ranks on a good search term on first page than you do not have to place your ad on that keyword on first page, hence bid lower.

Search engine optimization generally costs but paid campaigns may cost more. Geo targeting is essential if you wish use your ads effectively. Exclude countries in your cpc campaign that are not targeted for your business and services. This will stop waste age of precious resources.

Secondly try to use keywords that are effective but your website does not rank well on them. This way you will be able to increase keyword range of your website. There are lots options for placing ads in specific areas and portals as well. A good adwords campaign management is necessary in order to meet your target.

Hire the best seo consultant to manage both campaigns. You could also get some discount perhaps. Both the service strive to increase traffic of your site in relevant search terms. This would mean new customers for your products and services.

Google Alternative Advertising (ads) Networks

Admin January 07, 2010 Ads Networks Advertising Network Google Google adsense Google Alternative Add Comment

Jingo

Google Alternative Advertising (ads) Networks

Why people look for adsense alternatives, it may be because of various reasons like many of the times google bans some adsense account, or some of the websites do not comply with the policies of the google adsense for a publisher or may be its hard for someone to to get their adsense account activated as it is not that easy to get adsense account approved by its two step verification process, So these people try to find google adsense alternatives in order to convert their website traffic to cash.Alternatively many people look for adsense alternatives as according to google policies you can only display a limited number of google ads on a single page of a website, so in order to get better conversion from the websites some people prefer placing ads other than google ads.

Google being the number one in the internet world in many of the fields including search engine and in providing organic traffic by the method of google adsense or adwords with the highest conversion rate for the adsense publishers is the first choice of all the advertisers for promoting their website or business and publishers for displaying google ads on their website to earn profit.Also the ad placement for adsense is very simple and the ads are always related with the content of the website makes the CTR(click through rate) better makes google even better in the same field.

Here is the list of the 3 best adsense alternatives you might find useful

So if you are having a blog or website of yours and you want to make money from that but you are not able to use adsense or your google account is not approved or even you want to place some more ads other than google for some extra income here is the list of top 6 google adsense alternatives.

1)Chitika

Just like adsense chitika is also a company that allow publishers to display ads provided by chitika on their pages and earn money from their blogs, and somewhat like adsense the ads provided are related to the content but unlike adsense these ads are not determined by the content of the website but are determined by the search term by which come to the website using the search engine.

Chitika provides you the authority to place ad units according to your interest from the various size of ad units available for the publishers to display.Chitika also allows you change ad placement changing ads color fonts etc.

Chitika offers you to withdraw your earnings for as low as 10$ if you want to receive money by paypal and if you want to receive money by check then you have to reach a minimum amount of 50$.

Things we don’t like with chitika

Instead of so many features provided by the chitika its conversion rate is very low as compared to adsense, ads are based on searched terms rather than the content.

2)Bidvertiser

Bidvertiser is another website which can be used as an alternative to adsense, just like chitika it also offers a low minimum payout of 10$ if paid by paypal. Bidvertiser is one the very old company in the advertising field. Bidvertiser offers a unique method of placing ads, it provides the ads of the person or company which offers the highest bid on the specific keyword or content.It is generally a very cheap kind of advertising if you want to advertise your website or product on the other hand it is also having very less payment scale as per the clicks.

Things we don’t like with bidvertiser

Bidvertiser offers a very low CPC (cost per click) and the traffic generated for the advertisers is not purely organic.

The ads of bidvertiser can’t be used with adsense or the bidvertiser account gets banned so it is not an option for the people who wants to display bidvertiser ads along with adsense to earn extra income.

3)Infolinks

Infolinks is another alternative to be used with adsense, the ads of Infolinks are purely contextual and can be used along with the google adsense so it is good for the publishers already using google ads on their website and are looking for another source for ad placement on their website.However the infolinks do not provide good CPC as adsense do but as it provides a variety of ads to be shown like pop-up ads and text ads so can be easily combined along with ads from other networks.

Conclusion

There are a lot of other networks providing a substitute to google adsense with various features for advertisers and publishers, but still i will recommend to use adsense for both advertisers as there is no better conversion then google adwords provide and traffic is purely organic and for publishers too as it is the best network all over the web providing the highest CPC and the ads are automatically generated according to your content.

However if you are not able to use adsense you can use any of the alternatives above according to your comfort.