It's easy to improve your website rankings in Google search engines in a short time if you really want to follow these WordPress SEO guidelines . In this article I will introduce an effective method to optimize your website in search engines and get a higher position in search results.
SEO (Search Engine Optimization) is an important part in promoting websites to rank better in search results and improve rankings on Google.
1. FIX THE SPEED OF YOUR WORDPRESS SITE
Site speed is important because many reasons people will tend to go if a site takes longer when opened and Google does suggest to increase the speed of the website.
To test and check website speed, you can use tools like Pingdom. If the speed of your website is very slow you can try to optimize with some easy ways below:
- Use one of the popular caching plugins .
- Compress and reload large image files on your site.
- Use a good hosting service like Bluehost or SiteGround
- Once you've done the above steps, please check your site's speed at Pingdom - you should see a significant improvement!
2. OPTIMIZE YOUR WORDPRESS SITE FOR MOBILE
Mobile has long overtaken the desktop in the number of users in browsing. And mobile users will always increase considering now the smartphone has evolved into a really sophisticated and easy tool to browse.
And the search engine giant Google knows it so they better value mobile-friendly sites with better rankings.
To have a WordPress friendly site for mobile is very easy, please use WordPress responsive theme, you can search for responsive WordPress theme here. And for maximum results you can change your WordPress site to AMP ( Accelerated Mobile Pages ) version with WordPress AMP or AMP for WordPress plugin.
3. OPTIMIZE TITLE AND DESCRIPTION
The title is the first thing that tells people what content on the page will be displayed. And search engines also feature more prominent titles than descriptions. So try to create an interesting title that represents the content of your article. And do not forget to include the keywords you shoot in the title.
After the title you need to optimize is the description of the content. Please make a short description of 150 to 160 words to represent the contents of your article. This description is also displayed in search engine results as well as titles, by making the content of an engaging description and containing keywords will improve your WordPress site ranking for Google search results.
You can use SEO plugins like All in One or SEO by Yoast to help you add space to optimize the titles and descriptions of each of your posts. Both plugins also provide a preview of how your title and description are displayed in search engines.
4. OPTIMIZE PERMALINKS OR URLS
Permalinks or URLs that people can read better than those with complex characters, as well as search engines prefer easy-to-read URLs. So make sure the permalink settings on your WordPress site are correct. Because by default, the WordPress URL structure looks like https://www.centerklik.com/?p=13 , and it is a bad example for search engines because it is not SEO friendly.
As in point 3 that URLs are also displayed in search engine results, create easy-to-read URLs or match titles that also contain keywords.
To optimize permalinks in WordPress, please go to Settings menu> Permalinks and select "Post name" or you can read more complete article about Permalink WordPress below.
5. FOCUS ON KEYWORDS
Keyword or Keyphrase is a word or phrase that reflects the post. In general, posts can get good results when visitors search for relevant phrases with keywords on the Internet, and large sites tend to have some search traffic coming from keywords.
Once you have selected the right keywords for your post, you should consider keyword density. If the keyword density is too small, search engines can not identify the words are keywords, however, if the keyword density is too large, search engines will consider that it is spam. So, try to embed the keyword with a normal amount in the post and make the keyword enter in some paragraph naturally.
6. CREATE QUALITY AND LONG CONTENT
New blogs really need to create really quality content with extensive content. Try to create an article with a complete explanation to compete with articles from other blogs that have been old. It's been proven that long articles get good rankings in search results compared to articles that are too short.
The ideal long content is over 800 words. If you can always create an article above 1000 words then it will be very good for the competition. And do not forget to organize your content with good writing settings by utilizing the h1, h2, and h3 format heading.
7. FILL ALT TEXT ON ALL YOUR IMAGES
Google Image or Google's image search accounted for about 10% more than all Google search traffic. Adding alt text to all images will bring some visitors through image search on Google and this will be an important factor to improve your site's ranking.
In addition, Google also uses alt text to determine the topic of a page, so it can help improve the ranking of non-image search.
To add a description to alt text is very easy, when you will add an image and select one of the images in the WordPress library then a column will appear on the right that contains alt text.
8. MAKE SURE THE SITE STRUCTURE IS CORRECT AND ADD INTERNAL LINKS
Navigating your site is very important for SEO. Google gives the highest ranking authority to the destination page by navigating the main menu of your website, as they are linked from the bottom for every page on your site. Make sure your navigation is clean, and do not connect too much of your main navigation to multiple pages, just a few of the most important ones.
Additionally adding internal links to important pages will take visitors to other relevant pages and make visitors linger on your site. This way it will also improve your WordPress site ranking in search engines.
And that's some important points you need to do for your WordPress website or blog. Follow all the ways above correctly so that your WordPress site rankings are in a good place and can compete with other blogs. Hopefully this article useful and good luck
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