How to Create an SEO Website Structure
In this tutorial is a continuation of the tutorial Reason Website Structure Affects SEO , blog will share some ways to create an SEO website structure. The tips below will help us in creating websites that appeal to visitors, so it will be easily crawled and indexed by google or other search engines, and generate the best SERP levels and rankings.
Let's discuss how to create a step-by-step website structure, Happy blogging!
If we are just at the stage of starting a website, then we are in a good position to plan the structure of a good SEO website. No matter what method we apply in creating the web, make a plan to create a structure for our website. We can start by drafting on the board, spreadsheet program (Excel, Google Drive Spreadsheet), or other software like Visio or OmniGraffle.
A "Hierarchy" is nothing more than a way to organize our information, something simple but gives a great effect. The hierarchy will also be the navigation and structure of our URLs, so that everything important begins here (the most fundamental thing in planning the website creation).
Generally, the website hierarchy looks like this:
There are several points of hierarchy that must be remembered.
Make a simple hierarchy. Do not overdo or complicate this process. we want simplicity, both for our own benefit and for the convenience of crawlers and users. Each major category must be unique and different. Each sub-category must relate to the main category in which it is located.
Keep the number of main categories between two and seven. Unless our website is Amazon.com, limit it to not too many major categories. If we need more than seven, try to rethink, and subtract a little.
Try to balance the number of subcategories in each category. Basically, try to stay fit. If one of the main categories has fourteen subcategories, while the other major category has only three sub-categories, this can be unbalanced.
A website hierarchy is the starting point for a strong website structure. In the stage of how to create a website structure will begin at this stage.
How to Create a Website Structure (URL) Following the Navigation Hierarchy
The second most important thing in developing a strong website structure is the development of URL structures. If we have found a clear path through our hierarchy, then we should determine the URL structure is not too difficult. Because our URL structure follows our hierarchy.
So let's say our hierarchy looks like this:
The URL structure for the "How to Backup Restore MySQL Database in PHP" location will look like this:
Our URL structure will be organized according to our web hierarchy. This means, clearly that our URL will have a clear address and words (not just symbols or numbers) in this way we can determine the appropriate keywords.
When we are making navigation, make a simple and not too complicated in terms of writing, placement and words. HTML and CSS are the best media for making our navigation. Putting a navigation URL with JavaScript, Flash, and Ajax will limit the crawler's ability to navigate web navigation and hierarchy.
If we plan to create a website with CMS, please visit the tutorial " List of Best and Free HTML5 Website CMS ".
The structure of our navigation will obviously follow the web hierarchy. But what needs to be ensured is that the important pages are not buried too deeply. web that has a shallow navigation structure will work better, both from a usability perspective and a crawler.
A web with a superficial structure (that is, which requires only three or fewer clicks to reach each page) is much more preferable than a website that has a deep structure (which requires a lot of clicks to view every page on the web).
Our header should be filled with a list of important pages or pages. Look at this blog web, on the right side has been presented pages that are important, so here blog put the link above that is considered important by the user or crawler. Note the picture below:
Adding a menu element other than the main category can be annoying and it's very unnecessary. If we have designed a parallax web, be sure to provide a prominent Header menu.
Moreover, if we also add dropdown menu by using the beautiful CSS effect, it certainly can improve the user experience, although it does not increase SEO significantly.
If you have a footer with a menu link, make sure to duplicate the main navigation link of our main menu in the footer navigation menu (this case if we minimal link). Do not change the order of the links or add additional list of categories, still make sure according to the concept, because it is feared will complicate the user and increase the number of links.
Developing Link Internal Structure
Internal links are the meat on the hierarchical bone of the website. Moz's article has covered the internal links and contains three reasons why internal links are so important:
Let's discuss how to create a step-by-step website structure, Happy blogging!
Plan a Hierarchy
If we are just at the stage of starting a website, then we are in a good position to plan the structure of a good SEO website. No matter what method we apply in creating the web, make a plan to create a structure for our website. We can start by drafting on the board, spreadsheet program (Excel, Google Drive Spreadsheet), or other software like Visio or OmniGraffle.
A "Hierarchy" is nothing more than a way to organize our information, something simple but gives a great effect. The hierarchy will also be the navigation and structure of our URLs, so that everything important begins here (the most fundamental thing in planning the website creation).
Generally, the website hierarchy looks like this:
Link Flat Hierarchy / Flat
There are several points of hierarchy that must be remembered.
Make a simple hierarchy. Do not overdo or complicate this process. we want simplicity, both for our own benefit and for the convenience of crawlers and users. Each major category must be unique and different. Each sub-category must relate to the main category in which it is located.
Keep the number of main categories between two and seven. Unless our website is Amazon.com, limit it to not too many major categories. If we need more than seven, try to rethink, and subtract a little.
Try to balance the number of subcategories in each category. Basically, try to stay fit. If one of the main categories has fourteen subcategories, while the other major category has only three sub-categories, this can be unbalanced.
A website hierarchy is the starting point for a strong website structure. In the stage of how to create a website structure will begin at this stage.
How to Create a Website Structure (URL) Following the Navigation Hierarchy
The second most important thing in developing a strong website structure is the development of URL structures. If we have found a clear path through our hierarchy, then we should determine the URL structure is not too difficult. Because our URL structure follows our hierarchy.
So let's say our hierarchy looks like this:
URL structure
The URL structure for the "How to Backup Restore MySQL Database in PHP" location will look like this:
Our URL structure will be organized according to our web hierarchy. This means, clearly that our URL will have a clear address and words (not just symbols or numbers) in this way we can determine the appropriate keywords.
Create your web Navigation In HTML or CSS
When we are making navigation, make a simple and not too complicated in terms of writing, placement and words. HTML and CSS are the best media for making our navigation. Putting a navigation URL with JavaScript, Flash, and Ajax will limit the crawler's ability to navigate web navigation and hierarchy.
If we plan to create a website with CMS, please visit the tutorial " List of Best and Free HTML5 Website CMS ".
Use a shallow Navigational Structure
The structure of our navigation will obviously follow the web hierarchy. But what needs to be ensured is that the important pages are not buried too deeply. web that has a shallow navigation structure will work better, both from a usability perspective and a crawler.
A web with a superficial structure (that is, which requires only three or fewer clicks to reach each page) is much more preferable than a website that has a deep structure (which requires a lot of clicks to view every page on the web).
Create a Header Containing the Main Navigation List
Our header should be filled with a list of important pages or pages. Look at this blog web, on the right side has been presented pages that are important, so here blog put the link above that is considered important by the user or crawler. Note the picture below:
Main Navigation
Adding a menu element other than the main category can be annoying and it's very unnecessary. If we have designed a parallax web, be sure to provide a prominent Header menu.
Moreover, if we also add dropdown menu by using the beautiful CSS effect, it certainly can improve the user experience, although it does not increase SEO significantly.
If you have a footer with a menu link, make sure to duplicate the main navigation link of our main menu in the footer navigation menu (this case if we minimal link). Do not change the order of the links or add additional list of categories, still make sure according to the concept, because it is feared will complicate the user and increase the number of links.
Developing Link Internal Structure
Internal links are the meat on the hierarchical bone of the website. Moz's article has covered the internal links and contains three reasons why internal links are so important:
- Allows users to navigate the web
- Help build hierarchical information for websites
- Helps spread link juice (power rank)
- Each is directly related to the creation of a well-integrated web structure.
- It does not need to be too complicated in creating internal links. The basic idea is that every page on the web must have multiple links (containing links from other pages). Internal Links tells search engines which pages are important, and how to get there.
In website optimization, in addition to creating the right website structure, creating a responsive design is also an important first step, so please visit " How to Create HTML Responsive HTML Template 5 ".