10 On-Page SEO Tips
10 On-Page SEO Tips
Search Engine Optimization or SEO abbreviated has changed significantly in the last few years many changes have been made by Google in their search engine algorithms (I did not include Bing and Yahoo! search due to their lack of users in Indonesia). When you go into 2015 and see the organic traffic growth of your website, what will be the most important for you to use for on-page SEO?
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| On page SEO |
Here is a list of on-page SEO techniques that you may already use but are still an important item by 2015 and also some new developments in SEO that you should consider in your strategy. Include These On-Page SEO Tips In Your 2015 Strategy:
Optimize Your Site At Around One Keyword Or Topic
The days of " keyword stuffing " or the buildup of keywords on a site have indeed passed, but you still need to keep your site pages optimized around one central idea and keyword. Keywords will appear on important elements on the page such as page titles, heading, alt text images, and naturally across the page copy, but you still have to ensure the consistency of each keyword to be read by humans, not search engines. Web sites built on keywords for search engines are just waiting for their destruction.
Remember That Keywords Are Important But Not Verbatim
Given that Google announced in 2014 that their paid search service, AdWords, no longer relies on exact keywords, but also co-varieties of keywords, it is likely that the same applies to organic searches, even though it has not been explicitly announced. Keywords no longer need to be exactly the same variations as they appear in the keyword tool. For example, plural keywords, "inbound marketing tactics," are equivalent to "entering a marketing ploy" in a single form with ADWORD's new targeting strategy. Also, even if a searcher misspelled, Google will still help them find your website even though keyword variations are optimized on your site.
URL Structure Should be Short, Descriptive, and Help To Group Your Website
URLs are one of the first things search engines use to rank pages, which is why it is so important to make your URL easy to crawl. You can do this by keeping the short URL (this is also useful for UX), aligning it with page and keyword topics, and ensuring that URLs help you to categorize your site pages.Recommended by Seorank Newbie for you: Learning SEO: Meta Description Tag.
Optimize Page Title
A title tag used by search engines to display pages in search results and can also be found at the top of your browser. The title tag tells the search engine and searchers what the page is about. Since Google will only display between 50-60 characters in the title tag, you should keep the title tag under 55 characters and try to encourage people to click with an interesting copy. You should also place keywords or topics towards the front of the title.Make the most of Heading Tags
Title tags should clearly tell readers and search engines about page topics. A search engine is able to identify the post when it is marked with text bracketing within the page's HTML (Note: If you have CMS or COS like Hubspot or WordPress, this is usually encoded in the background). Title tags help inform search engines the importance level of content by using also <H2> and <H3> tags. You can check the current title tag of your site by looking in HTML view.In addition to what you should do with title tags, you should also avoid some things including:
Avoid using generic terms like "Home" or "Product"
Do not put important information that you may have as an image.
Optimize Image Alt Text
While you do not have to hide your title tag in photos, you still have to give search engines more chances to link to your website by adding keywords on alt text images and filenames.Grow Natural Links
Google continues to use natural, quality inbound links as a major ranking factor. By 2015, you should monitor inbound links to ensure that they continue to grow and that inbound links come from quality websites.Increase Site Speed
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| Site Page Speed |
- Speed of test sites using Google or built-in CMS tools like used in Hubspot
- Make sure your web server can handle your company size and website of your needs. Overloaded web server can slow loading time.
- You may also find that one of the following causes is slowing down:
- Video or embedded media
- Using multiple images
- Uncompressed images to minimize pixels before uploading
- clunky coding
- Using lots of plugins
- If you suspect anything above causes slow load times, you can find experts to help clean up the site or minimize their respective usage.
HTTP Vs. HTTPS: Why They're Important
With a huge push to make the web a safer world, Google has begun to emphasize the importance of using HTTPS. While many sites traditionally run on Hyper Text Protocol (HTTP) transfers, Hyper Transfor Protocol Secure (HTTPS) ensures that the website is encrypted and can not be hacked. With Google beginning to test the water in using HTTPS as a ranking factor, it will be important to secure your website with HTTPS by 2015.Implications of Mobile Search
With nearly 40% of the organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites will rank better with Google. To make sure your moves are optimized, you should avoid common mistakes portrayed by Google including corrupted redirects, only 404s phones, media, and slow mobile phone load times blocked.While it may feel like Google is trying to make our work as marketers go more difficult, they end up wanting to provide the best user experience, which should be the goal of your site as well.