How To Use Social Media To Boost Your SEO Campaign

Social Media - Boost your SEO

SEO

Search Engine Optimization (SEO) has become something synonymous with content marketing techniques. Because you need quality streams, content is optimized as the fuel of your SEO campaign, but many web owners and SEO practitioners focus too much attention to develop the best content. Unfortunately they forget other techniques to run SEO that should be considered if you want to maximize the results obtained.

Social media is sometimes seen as a separate entity, thus requiring a separate strategy. Although it can be used separately, it is better if you use it in line with your SEO strategy so that you can get the best of both worlds. With certain social media strategies, you'll be able to increase your brand awareness through social channels and simultaneously increase the authority of your domain, which will take you to higher rankings for user searches of all varieties of keywords.

Building Your Followers

One of the factors Google is considering for the following domain authorities you have on your social platform. As a simple example, if your brand has 10,000 people like on Facebook and 10,000 followers on Twitter, you will have higher authority and higher search rankings than the same brand with 100 likes and 100 followers. Build your following by regularly submitting interesting material, and attract your audience directly by responding to their comments or opening public discussions. Check for updates several times throughout the day, and become a personality to attract more people.

A cautionary warning : Google is able to know when you share articles in real time and when those links arise from spammers' accounts. Do not bother paying people to gain followers; which does so by filling your audience with bot accounts or fake profiles, which is more dangerous for your online reputation. Keep building your audience naturally, even if it takes longer.

Do not Forget to Share Your Content

Social media is also a perfect opportunity to expand the reach of your content. For example, if you write a new extended blog post about a news related to your industry, you can get it in front of thousands of new eyes just by sharing with your followers.

The first benefit to this is obvious; You will get more attention and get more traffic to your site. This is a good thing, but only the peripheral benefits of SEO (by making your site look more popular). The more direct SEO benefits are that it will encourage more people to be aware of your content, and link to it on their own sites. That Link diverse pools will pass through the authority for your domain, giving you the power of dozens of links without the time it takes to build it manually.