Design Your Pages for Humans not for Search Engines

December 31, 2008 Add Comment

Design Your Pages for Humans not for Search Engines



I decided to kick off this week of SEO tips with a little piece of general wisdom for how to approach your overall SEO strategy: Design your site for humans not for search engines.

If you start compromising the user experience in order drive more organic search traffic, you'll soon find yourself with a site that is great for bots to read but terrible for users. In the long run you won't be able to retain users, not even for their first visit (driving up the bounce rate as people land on your page and don't get your value proposition).

The reverse is also true - if you build a site that delights real users, you'll soon gain the respect of other sites, earning you valuable inbound links that will give you far greater value than the SEO tweaks you might be doing that destroy the user experience. Hope you enjoy that bit of Monday morning wisdom.

Computer Maintenance Tips

December 30, 2008 Add Comment

Computer Maintenance Tips


Ten Tips to Keep your Computer Running Smoothly

1. Never, never, turn your computer off with the power switch until Windows has shut down.

The one exception to this rule is when your computer locks up and your hard drive is not running (hard drive light is not blinking). In this situation, you can turn the power off without harmful effects to the hard drive. As cutting the power can also result in lost data or Windows files, you should only do this when you have to.

Following this rule will prevent permanent hard drive defects caused by the hard drive heads contacting the surface of the drive disc, and it will prevent a host of Windows problems.
Whenever possible, recover from crashes by pressing the Ctrl + Alt + Delete keys at the same time. Press them again to reboot your computer.

2. I highly recommend that you purchase an UPS (uninteruptable power supply) for your computer. This will keep your computer from crashing during power outages, and will protect your computer from low and high voltage occurrences.
An UPS is far superior to a surge protector and will save your computer from almost any type of power disaster. (See #1 above for what happens when your computer crashes.)

3. Backup, backup, backup, any data you cannot afford to lose to at least two separate physical drives. So backup data to external hard drives, Zip disks, CD-RWs etc.
The time to backup is when you create something you can't afford to lose. Don't wait until tomorrow.

4. Run Scandisk and Defragment at least once a month. This will keep your hard drive healthy and prevent crashes. Alternatively, purchase Norton Utilities and use it to keep your hard drive healthy.

5. Never unplug peripherals from the computer when it is powered up. Unplugging with the power on can short out the connector socket or the motherboard.

The only exception to this rule is if you know a peripheral is "hot pluggable". If you do not know what "hot pluggable" means then ignore this exception.

6. Do keep at least 300 MBs of your C: drive free for Windows to use. If you use Windows XP or Vista then you should have 400-600 MBs of free space on your C: drive.
If you do not have enough free space you will choke Windows and it will start dumping data to your hard drive, or it will just get really, really, slow.
Use the ADD/Delete tool in the Windows Control Panel to delete unneeded programs from your drive.
You can also use Cleansweep included in Norton Utilities to clean up your drive. If you do use Cleansweep or another hard drive cleaner, do not delete shared files unless you back them up. The cleaners do a rotten job of knowing if another program uses shared files.

7. Do not let a lot of programs load up when you start your computer. They use valuable memory and Windows Resources (Windows internal workspace).
All programs in your Windows System Tray (in the lower left of your screen) are running on your computer. Close them if you don't need them or run them and configure them not to load when you boot up.
Other programs running in the background can be found by pressing Ctrl + Alt + Delete at the same time.

8. Do use a virus checker regularly. Everyone should use a virus checker. The best type of protection is continuous monitoring from a dedicated anti-virus program like Norton Antivirus.
The second best thing is to use is the free online virus checkers such as Housecall provided by Trend Micro.

9. If you have a high speed Internet connection you need a firewall program. A firewall program keeps those who want to hijack your computer from gaining access to your system. You really do not want someone else running your computer.

I suggest you purchase and run Norton's Personal Firewall program. Your firewall should boot up with your computer to protect it from invasion.

Case in point: When I am online 10 hours or more with my DSL connection, my computer is usually attacked by a hacker at least once.
Do not think you are safe from hackers!! Hackers use search programs to seek out computers at random. Get a firewall program and use it.

10. Keep track of the software disks you receive with your computer and new peripherals. These disks contain valuable software drivers and programs for Windows and are needed when Windows must be reloaded. Keep these disks and your Windows software disks in a safe, dry, place -- you never know when you will need them. 

WEP & WPA Wireless Security which is best?

December 30, 2008 Add Comment

WEP & WPA Wireless Security which is best?


WEP
WEP (Wired Equivalent Privacy) was originally intended to give you the same or similar level of security as on a wired network but it turns out that it does not. WEP works by using secret keys, or codes to encrypt data. WEP is defined in the 802.11b standard and aims to provide security by encrypting data over radio waves so that it is protected as it is transmitted from one end point to another. The network card encrypts the data before transmission using an RC4 stream cipher provided by RSA Security. The receiving station, such as an access point performs decryption upon receiving the frame. WEP only encrypts data between 802.11 stations. The Access Point and the client must know the codes in order for it to function. WEP has three settings: Off (no security), 64-bit (weak security) and 128-bit (higher security).

WEP is not difficult to crack, and using it reduces performance slightly. The WEP concept of using a passphrase is introduced so that you do not have to enter complicated strings for keys manually. The passphrase you enter is converted into hex keys. The static nature of the shared secret keys is its weakness. 802.11 doesn't provide any functions that support the exchange of keys among stations. As a result, system administrators and users generally use the same keys for long periods of time. This gives hackers plenty of time to monitor and hack into WEP enabled networks. Most wireless networks that use WEP have one single WEP key shared between every node on the network.

WPA
WPA (WiFi Protected Access) is the new security standard adopted by the WiFi Alliance consortium. WiFi compliance ensures interoperability between different manufacturer's wireless equipment. WPA is a much improved encryption standard that delivers a level of security beyond anything that WEP can offer. It bridges the gap between WEP and 802.11i (WPA2) networks. WPA uses Temporal Key Integrity Protocol (TKIP), which is designed to allow WEP to be upgraded through corrective measures that address the existing security problems. WPA is able to achieve over 500 trillion possible key combinations and re-keying of global encryption keys is required. The encryption key is changed after every frame using TKIP. This allows key changes to occur on a frame by frame basis and to be automatically synchronized between the access point and the wireless client. The TKIP encryption algorithm is stronger than the one used by WEP. WPA is compatible with many older access points and network cards.

WPA2
WPA2 is the latest implementation of WPA and provides stronger data protection and network access control. It provides WiFi users with a higher level of assurance that only authorized users can access their wireless networks. WPA2 is based on the IEEE 802.11i standard and provides government grade security. 802.11i describes the encrypted transmission of data between systems of 802.11a and 802.11b wireless LANs. It defines new encryption key protocols including the Temporal Key Integrity Protocol (TKIP) and Advanced Encryption Standard (AES).

There are two versions of WPA2:
WPA2 Personal and WPA2 Enterprise. WPA2 Personal protects unauthorized network access by utilizing a setup password. WPA2 Enterprise verifies network users through a server. 

Printer Troubleshooting Tips

December 21, 2008 Add Comment

Printer Troubleshooting Tips


Ever have blinking lights on your inkjet or laser printer that just will not go away? Ever install a new ink cartridge in your printer and it still thinks the old one is there? Well, instead of just getting angry at the printer or hunting around for your manual, you can try one simple thing: unplug it.

This technique has a few names that all mean the same thing: cycling the printer, resetting the printer or clearing the printer’s memory. Now unplugging your printer may seem like a low-tech solution to complex problems, and in reality it is. But, for problems like blinking error lights it is the only solution and also, it is typically the first one that will be recommended to you by a technician working for HP, Lexmark, Epson etc. They will recommend it right away if you install a new cartridge and it is registering as empty. If your printer isn’t registering it full, then that means it still thinks the old cartridge is in there and the memory needs to be cleared by unplugging it.

The first thing to remember about this solution is that unplugging the printer is not the same as turning the printer off. If you have error messages or cartridge communication problems, then turning off the printer is not going to do anything. It has to be physically unplugged from the wall or the back of the printer itself (you don’t have to unplug the printer from the computer). The second and most important thing is that the printer must be unplugged for at least one minute. It takes at least one minute for all the electricity to be cut off from the printer to allow it to completely reset and clear its memory. If you just unplug it for a few seconds, when it comes back on it is going to pick up right where it left off.

While this technique will not fix every problem, it is still a very quick and easy solution to a lot of annoying printer problems and it is always the best place to start when one of those problems arises.

Web Conference & Video: Which you like most?

December 16, 2008 Add Comment

Web Conference & Video: Which you like most?



Web and video conferencing technology is becoming more sophisticated with each passing day. A few years ago it was a novelty just to talk with someone online, and view his or her image at the same time. Today web conferences bring together entire companies in complex interaction that rivals live face-to-face meetings. How you might benefit from the latest developments in web conferencing depends on your particular needs. Here are a few points that you should consider.

1. Do you need to make a Powerpoint or other presentation during your conference?

If you answered “yes” to this question, then you will be glad to know that current web and video conferencing services allow the host of a conference to present a slide show or power point demonstration that will be visible on the screens of all the participants of a conference. Similarly, hosts can also open and show other document formats to their attendees. If you need this kind of capability, make sure that your conference provider can give this to you.

2. Do you require telephone conferencing integrated with your web/video conference?

Many organizations have found telephone conferencing to be an effective way to get work done. If you are already connecting with your members and staff via telephone conferences you can expand on this by choosing a web conferencing system that integrates telephone conferencing along with the online conference. The combined service will give you the ease of phone conferencing along with the enhanced visual and presentation features of online conferencing.

Some services allow the host to pay the long distance bill of all the participants (toll free conferencing), while others require each participant to cover their long distance fees.

3. Do all of your conference participants use the same type of computer?

If your participants are going to be using a variety of computers (PC, Mac, Linux) then you will benefit most by choosing a web conferencing system that works on any platform. While earlier conferencing systems required the downloading of complex software that would work only on specified operating systems, newer conferencing formats are delivered online and are browser based. They work on any operating system and if yours in an eclectic audience, then you will get best results with this type of conferencing.

4. Will it be necessary for one of your technicians to “take-over” and operate the computers of any of your participants?

If you wish to use conferencing as a service tool and want to avoid having to send out your service team on physical visits to clients, you can save a lot of travel time and cost by selecting a web and video conferencing system that allows the host of the conference to go online and actually take control of the computer of the client or conference participant. If you are looking at web conferencing as an after-sales service tool, then this particular feature will probably give you one of the most important benefits that you could wish for.

5. Do you want to conduct an online poll or survey during the conference?

If you have a large organization and want to make a quick and accurate poll of opinion or vote on a particular issue then the new polling capabilities of the most advanced web conferencing services will be an important feature for you.

Similarly, if you need to gather demographic information about your meeting participants, obtain valuable input, or quiz and test your participants, then the new online survey capabilities of current web conferencing systems will be an important feature to look for when choosing your conference format. Data from these types of online “surveys” can typically be saved and used for future use.

6. Do you want to brainstorm online, using a “whiteboard”?

Brainstorming is a great way to tap the ideas of a group and to come up with and select new ideas. If this is what you like to do when holding physical meetings, then you will probably want to be able to do the same thing in your virtual meetings as well. This is now possible in some of the more advanced web conferencing systems by using a “group notepad” that enables meeting participants to utilize a shared workspace. The results of these brainstorming sessions can typically be saved in a storage area.

Which of these features will benefit you the most? It all depends on your particular needs. However, one thing is sure: once you experience the convenience of online meetings, you will not want to go back to the era when every meeting required you to pack up your bags and get on an airplane.

Wireless Security - Kick to Hackers

December 16, 2008 Add Comment

Wireless Security - Kick to Hackers


It may sound strange but is true that several organisations, which have adopted Wireless networking, are open to severe security breaches. Mostly the reasons are that organisations simply plug the access points and go live without bothering to change the default factory settings. Wireless local area networks are open to risk not because the systems are incapable but due to incorrect usage. The biggest problem lies with inadequate security standards and with poorly configured devices. For a start, most of the wireless base stations sold by suppliers come with the in-built security Wired Equivalent Privacy (WEP) protocol turned off. This means that unless you manually reconfigure your wireless access points, your networks will be broadcasting data that is unencrypted.

In the old world of wired local area networks, the architecture provides some inherent security. Typically there is a network server and multiple devices with an Ethernet protocol adapter that connect to each other physically via a LAN backbone. If you are not physically connected, you have no access to the LAN.

Compare it with the new wireless LAN architecture. The LAN backbone of the wired world is replaced with radio access points. The Ethernet adapters in devices are replaced with a radio card. There are no physical connections – anyone with a radio capability of sniffing can connect to the network.

What can go wrong?


Unlike the wired network, the intruder does not need physical access in order to pose the following security threats:

Eavesdropping. This involves attacks against the confidentiality of the data that is being transmitted across the network. In the wireless network, eavesdropping is the most significant threat because the attacker can intercept the transmission over the air from a distance away from the premises of the company.

Tampering. The attacker can modify the content of the intercepted packets from the wireless network and this results in a loss of data integrity.

Unauthorized access. The attacker could gain access to privileged data and resources in the network by assuming the identity of a valid user. This kind of attack is known as spoofing. To overcome this attack, proper authentication and access control mechanisms need to be put up in the wireless network.

Denial of Service. In this attack, the intruder floods the network with either valid or invalid messages affecting the availability of the network resources.

How to protect?


There are 3 types of security options – basic, active and hardened. Depending upon your organisation needs, you can adopt any of the above.

Basic

You can achieve the basic security by implementing Wired Equivalent Standard 128 or WEP 128. The IEEE 802.11 task group has established this standard. WEP specifies generation of encryption keys. The information source and information target uses these keys to prevent any eavesdroppers (who do not have these keys) to get access to the data.

Network access control is implemented by using a Service Set Identifier (SSID – a 32 character unique identifier) associated with an access point or a group of access points. The SSID acts as a password for network access.

Another additional type of security is Access Control List (ACL). Each wireless device has a unique identifier called Media Access Control address (MAC). A MAC list can be maintained at an access point or a server of all access points. Only those devices are allowed access to the network that have their MAC address specified.

The above implementations are open to attack. Even when you do turn on WEP, there are still problems inherent within it. The problem lies in the protocol's encryption key mechanism, which is implemented in such a way that the key can be recovered by analysing the data flow across the network over a period of time. This has been estimated at between 15 minutes and several days. The SSID attached to the header of packets sent over a wireless Lan - is sent as unencrypted text and is vulnerable to being sniffed by third parties. Unfortunately most supplier equipment is configured to broadcast the SSID automatically, essentially giving new devices a ticket to join the network. While this is useful for public wireless networks in places such as airports and retail establishments - in the US for example, Starbucks is offering 802.11b access in some of its stores - it represents another security loophole for corporates that do not switch it off. Finally any MAC address can be change!

d to another (spoofed), so the use of ACL is not foolproof either.

Active

To implement an Active type of security, you need to implement the IEEE 802.1x security standard. This covers two areas – network access restriction through mutual authentication and data integration through WEP key rotation. Mutual authentication between the client station and the access points helps ensure that clients are communicating with known networks and dynamic key rotation reduces exposure to key attacks.

Due to weaknesses in WEP, some standard alternatives to WEP have emerged. Most of the Wi-Fi manufacturers have agreed to use a temporary standard for enhanced security called Wi-Fi Protected Access (WPA).

In WPA, the encryption key is changed after every frame using Temporary Key Integrity Protocol (TKIP). This protocol allows key changes to occur on a frame-by-frame basis and to be automatically synchronized between the access point and the wireless client. The TKIP is really the heart and soul of WPA security. TKIP replaces WEP encryption. And although WEP is optional in standard Wi-Fi, TKIP is required in WPA. The TKIP encryption algorithm is stronger than the one used by WEP but works by using the same hardware-based calculation mechanisms WEP uses.

Hardened


There are organisations like banks, which have very stringent security requirements. They need to implement the hardened type of security systems. These are solutions certified in accordance with the Federal Information Protection Standard (FIPS 1.40). Products in this category offer point-to-point security for wireless information communication and include offerings such as AirFortress and IPSec Virtual Private Networks (VPNs). A VPN will increase the cost of your network, but you can base your decision on whether to implement it by using the same course of action that you should be taking with all other parts of your infrastructure. Map the risks against the business data that you will be passing over radio, and assess the financial impact of a breach. If the data is too critical, reassess what should be passed over the network, or use a VPN to enhance your protection.

Summary


The vendors are working towards implementing newer standards and this year we should see products implementing IEEE 802.11i that will further the authentication and encryption gains implemented by WPA. Most notably, it will add a ground up encryption standard known as Advanced Encryption Standard (AES) as well as various other enhancements.

Newer standards apart, organisations must understand that achieving wireless security is essential and the good part is that it is easy. An organisation must define its security needs and use the features available in the systems accordingly. Choose a good vendor who can help you implement your requirements through standards based solutions. A good implementation must be supported by a security policy, which is well understood by everyone in the organisation. Make your employees aware that they all are responsible for security and share the cost of security breaches. Assign authority & ownership to few employees for the various parts in the security policy and make periodic reviews of their performance. Most important is to monitor your systems for any possible breaches and adapt if necessary. Never sleep well.

Best Antivirus list

December 14, 2008 Add Comment
To protect yourself from viruses that crop up all the time, it’s important to update your antivirus software’s data definition files. Am here posting the list of Some top Anti Virus Programs which are very useful to users.

AVG Free Edition – AVG Resident Shield provides real-time protection executions of files and programs. It features a smart e-mail scanner, virus updates and virus vault for secure handling of the files which are infected by viruses. The base version for windows is Free for private and non-commercial use.

BitDefender Online Scan System – BitDefender Scan Online scans system as memory, boot sector, all files and folders and also comes with automatic file cleaning option. Overall, it scans for over 70,000+ viruses, worms, trojans and other malicious applications. Inexpensive product received excellent scores in our performance tests, although its scan speed was sluggish.

McAfee VirusScan for Windows: This antivirus package detects all virus types, including Word and Excel macros; boot-sector infections; and file, multipartite, stealth, polymorphic, and encrypted viruses.

Kaspersky Anti-Virus Personal Pro – A commonly used virus protection solution offering full protection against macro-viruses and unknown viruses. It offers reliable data integrity control and protection of e-mails from viruses.

ESET NOD32 Antivirus – ESET NOD32 Anti-virus is available as an anti-virus for small businesses, individuals and for large networks. The trialware enables the user to try the application for a period of 30 days.

avast! Home Edition – A free antivirus solution for scanning disk, CDs, in E-mail, HTTP, NNTP, IM and P2P.

Panda Antivirus Platinum – A complete virus protection package for home and business users. It comes with an easy installation and automatic protection from latest viruses.

Norton AntiVirus – Norton AntiVirus is the most popular and secure virus scanner for checking boot sector records at startup. The live update feature automatically installs new updates for regular protection against viruses.

HandyBits – A free for personal use virus ‘scanner integrator’ with features like auto-search which scans for already installed virus scanner. It scans for files using installed virus scanners there by utilizing the strengths of installed programs.

HijackThis Software – HijackThis is a small application for scanning and cleaning spyware, malware infections in computer. It enables the user to save the scan log in a txt file which can be examined later for system security analysis.

And Here are Some Online ScannersÂ

Stinger – A stand-alone application for automatic detection and removal of viruses. It acts as more of an assistance for administrators and is not meant to be a full time anti-virus replacement. It is available as freeware for Windows.

Avast! Online Scanner – An online virus scanner from alwil software for scanning files smaller than 512KB.

Dr. Web – Dr. Web is an online scanner for curing system viruses. Users can select viruses from system and can scan selected files.

BitDefender Online Scan System – BitDefender Scan Online scans system’s memory, boot sector, all files and folders and also comes with automatic file cleaning option. Overall, it scans for over 70,000+ viruses, worms, trojans and other malicious applications.

ESET Online Scanner – ESET is a powerful user-friendly scanner for removing malware from user’s computer.

Free online Trojan Scanner – An online scanner for detection and removal of Trojan horses.

F-Secure – An online virus scanner for detecting and clearing viruses.It supports Windows XP and Windows 2000.

Kaspersky Online Scanner – A fast and effective online scanner for checking individual files, folders, drives or even files related to emails.

Mcafee Virusscan Online – A trusted VirusScan service for search and display of infected files. Once the infected files are displayed McAfee scan provides detailed information about the virus, its type and removal instructions.

Symantec Security Check – An effective online scanner for testing various types of viruses and threats on user computers.

X-Cleaner Micro Edition – An online scanner from FaceTime Security Labs for different types of adware, keyloggers, Trojans and many other forms of unwanted software.The offline version includes a trial version of X-Cleaner and a deluxe version with a wide range of cleaning solutions. 

Keyword in Meta Description - SEO Tips

December 04, 2008 Add Comment

Keyword in Meta Description - SEO Tips



Are you updating the meta description tag for your pages? Make sure you don't ignore this very important tag, and also that you include your target keywords in that description.

The meta description is a way for a webmaster to tell search engines (and through that to people searching) what a particular page is about. Given that, this is one of the factors that search engines look to when assessing what a particular page is about and therefore what the relevancy of that page is to various search terms. If you want the page to be highly-relevant to certain target keywords, make sure to include them in that description. All that said, although meta description helps, it has a "light" effect on overall rankings.

Also, remember that the meta description oftentimes shows up in the search engine results page (SERP) and therefore is a big driver of the clickthrough rate to that result. So, if you're description is comprised of keywords stuffed together, but not logical sentences, a human being is not going to be able to make any sense of it and therefore be less likely to click. So remember, make sure that you build your site and pages for humans and not for search engines.